Furrukh Raza, Marketing, Communications & People, Capital Smart Motors

Furrukh Raza represents the private sector’s growing recognition that the shift to clean transportation is both a business opportunity and a climate imperative. At Capital Smart Motors, he leads marketing, communications, and people functions for a company operating in Pakistan’s emerging electric vehicle sector. The transportation sector is a significant contributor to urban air pollution in Pakistan’s cities, and the transition to electric vehicles carries the potential to reduce both emissions and the health costs of pollution that affect millions of urban residents. His presence at this conference reflects the importance of private sector communication and consumer behaviour change in Pakistan’s clean energy transition. Making electric mobility aspirational, accessible, and understood by the public is as important as the policy frameworks that govern it, and it is a space where marketing and communications leadership plays a direct role in shaping the pace of adoption.