Shahzain Munir

Shahzain Munir is the Executive Director at English Biscuit Manufacturers (EBM), where he leads strategic business units and critical decisions related to business development, growth,
and expansion. As the third generation in the EBM family, he has over 13 years of experience in brand building and development. A graduate of George Washington University, Shahzain spearheaded the launch of brands like Cake Up, Sooper Extensions, Chocolicious, Choco Lava, and Smile. Under his guidance, EBM won Pakistan’s first Cannes Gold Glass Lion for the “Schoolgirl Newscasters” campaign, promoting gender equality and quality education for girls. Shahzain’s visionary approach drives EBM’s growth, keeping it at the industry forefront.